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The main goal of dissemination and communication is to raise awareness of the project activities in order to make ETEROB a successful and sustainable project. This will be carried out by using various communication channels and materials, but also by face to face information and conferences.

Purpose of the Dissemination and Communication Plan

This document describes the Dissemination and Communication Plan to be adopted by ETEROB – a project supported by Leonardo da Vinci – Transfer of Inovation programme of the European Union.

Its purpose is to formalise all communication and dissemination actions planned in the framework of the project, to provide guidelines on the approach and to set out the key dates related to planned events and actions, to ensure that information is shared with appropriate audiences on a timely basis and by the most effective means.

More specifically, the objectives of the dissemination and communication plan are:

1. To define main methodological aspects of project communication
2. To describe project ETEROB communication means and tools
3. To provide measures of project ETEROB communication

Communication and dissemination objectives set up by the ETEROB project

Guiding principles of the Communication and Marketing Strategy

Communication is a two-way process. It is not just a matter of messages being passed down from the coordinator to partners: upward and horizontal communications are equally important.


The NorthCom Ltd. will be responsible for the dissemination and communication activities. Nevertheless, all project partners will contribute to the implementation of all relative actions.

Dissemination and communication levels

The dissemination plan is divided into three strategic focus areas, so that the focus is based on where and when the effort of the dissemination is most needed and effective.

The strategic focus areas are:

Target Audience

The Dissemination and Communication Plan contemplates activities and actions to attract the following big categories of target groups:

Communication messages

The consortium shall define the message or messages to be transmitted to the several target groups. An evident objective is to focus on positive achievements and the benefits they could bring. This requires clear agreement and careful coordination among all parties who may act as spokespersons or information sources for a particular project or network. Inconsistent facts, figures, emphases and viewpoints are to be avoided at all costs.

Key messages to be transmitted:

Communication and dissemination tools and channels

Communication channels normally exist in society as ways for transfer information from one side (sender) to other (recipient). The most used communication channels in project activities are:

1. Face-to-Face communication
2. Post
3. Phone (stationary and mobile)
4. Fax
5. E-mail
6. Videocall
7. Social networks (Facebook, LinkedIn, G+, etc.)


Main communication tools are specially created subjects with purpose to hold specific information and transfer it. Communications tools directly related to project activities are:

1. Project logo – an image or picture targeted to express main individuality of a project logically and aesthetically
2. Project document template – sample document, enriched by project image, logo and writable information with project attributes, purposed to unify project
3. Project Website for present project targets, partners, venue and achievements



This project has been funded with support from the European Commission under the Lifelong Learning Programme. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein